Erika Port Consulting Group Blog

The Importance of Restaurants Having a Mobile-Friendly Website

It’s so important to have a fast, mobile-friendly website. Not only from a usability perspective, but for the mere fact that Google rolled out a major update in April 2015 called “Mobilegeddon” that affects non-mobile friendly websites.

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What You Need To Know Before Doing PPC Campaigns

I’ve had a handful of prospects come to me and say they want to do Pay-Per-Click (PPC) advertising to promote their business. If you’re not totally certain what Pay-Per-Click campaigns are, they are simply internet advertisements meant to draw traffic to a specific website based on the advertisement. A lot of companies are interested in […]

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Social Media Voice and Tone Exercise

Creating a voice and tone for your company is important. Here is a short exercise to help your company find its voice.

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Social Media For Business Owners: A Definitive Guide

Social media is an essential part of successful marketing efforts for just about any business. Read more on our definitive guide for social media for business owners.

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Tips For Writing Great Website Content

Writing takes intense focus and commitment. If you find yourself stuck in writing content, here are some helpful ways to help you plan out content that is successful to you.

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The Entrepreneurial Spirit Is In Cleveland

Driving toward the heart of downtown Cleveland is a beautiful thing. For many outsiders, Cleveland can have the stigma that it’s poor, the housing market is bad, it smells like burning oil, there are a lot of people without homes, and it was dirty enough that its river caught on fire. Yikes. Well, driving on […]

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What Business Owners Should Know About SEO Rankings & Visibility

  For years, keyword rankings have been the primary key performance indicators (KPIs) for SEO campaigns, but the world of Search and how people buy has drastically changed and rankings have become very fickle. Today, we as SEOs and digital marketers rarely understand which exact keywords and phrases are driving traffic to a website, especially since Google […]

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What is Search Engine Optimization (SEO)?

What is Search Engine Optimization? “Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.” Huh?

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SEO: For the Users First, Then Search Engines

“I want to rank #1 on Google and I want to rank for [insert keyword or keyword phrase here]. How soon can this be done?” I hear this often as a Search Engine Optimization Specialist and of course we’d all love if it were that easy. The tough part is is that Google, the leading […]

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Love Your Business

If you have a business, you know that it’s hard work. You knew it would be hard work before you filed, but you filed for a reason. Why? What made you file your business that day? Was it your passion? Was it the money you foresaw? Was it the timing? Or the opportunity at hand?

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