Case Studies

Our case studies give a high level overview of some of the challenges our clients faced, the strategy we built for them, and the results we achieved.

  • Getting Found Online

    The Challenge

    A client in the transportation industry faced a detrimental issue of not being found online.

    The Strategy

    A website redesign, rebrand, and an overall digital focus was needed for this client in order for SEO to be effective. Once the redesign and branding took place, we established Key Performance Indicators (KPIs) for the new website.

    The Results

    We saw major improvements in the course of one year: 17% traffic growth, 209% increase in mobile usage, 150% increase in website conversions, and sustained organic search growth.

  • Multiple Locations

    The Challenge

    A client in the food and beverage equipment industry was located in multiple locations and needed to be discovered more highly in specific locations in order to improve their overall search rankings.

    The Strategy

    We optimized the website on page and off page for keywords and phrases the client wanted to rank for by looking at which keywords were actually being searched for at the time and focusing on their head-quarter location (Cleveland, Ohio). Once that location built traction, we built subpages for the other locations and optimized them.

    The Results

    Organic search results improved by 51% within one year and the client’s company showed up on first page of search results for local terms they wanted to rank for.

  • Conversion Rates

    The Challenge

    A client in the transportation industry didn’t have a problem with people finding them online, but once the visitors were on their website, the client was not seeing people convert through their website.

    The Strategy

    Based on the client’s budget, we put in manual tracking methods on their website. We tracked contact form completions, created Pay Per Click (PPC) advertisements, made the phone number easily assessable for site visitors, and fixed other usability issues.

    The Results

    In a five month period, we found a 332% increase in overall website conversion rates from implementation of our strategy.

  • Honing In On Quality Traffic

    The Challenge

    A client in the security industry was looking to optimize their website as optimization had not been a factor in their previous web design process, and they wanted to understand why they weren’t getting qualified website traffic.

    The Strategy

    We dug into their website stats to look at their keyword data and found search terms that were not industry specific. We looked at their website holistically, created a targeted and focused keyword strategy, and implemented those keywords throughout their website. Usability is also a major factor in SEO, so we cleaned up a lot of items that were not user friendly for both search engines and users.

    The Results

    We saw quality traffic increase by 38% to the website within on year. Having more website conversions and contact form completions of 50%, this told us the client was gaining more qualified traffic. We also found through the client’s keyword data that the search terms which brought the users to the client’s website were much more industry-related.

  • Competitor Analysis

    The Challenge

    A client in the builders/residential building industry had website goals of improving their downloadable specification and data sheets, as well as improving their overall website optimization compared to their competitors.

    The Strategy

    We performed a competitor analysis, refocused their keyword strategy, and implemented effective call to actions on their website to improve their positioning amongst their competitors.

    The Results

    We saw a 17% growth in overall website traffic within one year. The quality score of their website began to heavily increase and specification and data sheet downloads were being tracked, which assisted in the client’s marketing efforts.