Organic Search

Higher rankings. Higher visibility. Higher sales.

Search engine optimization is about optimizing your website for both search engines and your ideal customers. Your website should generate leads and sales 24/7, so it’s important to make sure you’re found online for every product or service you offer.

What is organic search engine optimization?

Organic SEO is simply website traffic that comes from search engines. It’s not paid traffic, it’s earned traffic. This is THE primary traffic that inbound marketing strives to increase. SEO is about influencing not just the quantity, but the quality of your website traffic.

Leads from search engines have a 14.6% close rate, while outbound leads (ex. cold-calling, direct mail, etc.) have a 1.7% close rate.

How do search engines rank a website?

There are many factors that go into how a webpage is ranked on a search engine result page. Search engines love quality content that provide internet users with useful information.

There are on-page factors such as quality content, website architecture, and website code. Additionally, there are off-page factors such as brand trust and authority, links, locality and social media reputation. Below is a breakdown of how search engines define a webpage’s quality to rank.

2017 SEO periodic table

Hire a reputable SEO company

It’s important to hire a reputable SEO company. But what makes an SEO company reputable? A well-respected SEO company will have:

  1. The experience in SEO to help your business
  2. Will provide accurate reporting
  3. Won’t guarantee #1 positions
  4. Will be available to you in person, via email and/or phone
  5. Can provide you client referrals so you can ask about their experience using this SEO
  6. Will be able to share their plan of how they will help your business
  7. Can show you case studies to prove their work

Erika Port Consulting Group has nearly ten years of experience helping clients across many industries improve their online marketing footprint and sales. We don’t outsource our work to other countries. We don’t offer cookie-cutter SEO packages. And we understand each business is unique. We create a realistic SEO plan tailored to your business’s goals and budget.

If you’re tired of wondering what your SEO is doing and what you need to do next to stay on top, contact us today.