Higher rankings. Higher visibility. Higher sales.
Search engine optimization is about optimizing your website for both search engines and your ideal customers. Your website should generate leads and sales 24/7, so it’s important to make sure you’re found online for every product or service you offer.
What is organic search engine optimization?
Organic SEO is simply website traffic that comes from search engines. It’s not paid traffic, it’s earned traffic. This is THE primary traffic that inbound marketing strives to increase. SEO is about influencing not just the quantity, but the quality of your website traffic.
Leads from search engines have a 14.6% close rate, while outbound leads (ex. cold-calling, direct mail, etc.) have a 1.7% close rate.
How do search engines rank a website?
There are many factors that go into how a webpage is ranked on a search engine result page. Search engines love quality content that provide internet users with useful information.
There are on-page factors such as quality content, website architecture, and website code. Additionally, there are off-page factors such as brand trust and authority, links, locality and social media reputation. Below is a breakdown of how search engines define a webpage’s quality to rank.